Why Barra

Good for you, good for the planet

The global population is expected to grow to 10 billion by 2050 and there is an increasingly urgent need for a sustainable source of high-quality protein. Healthy and environmentally friendly, barramundi is a choice solution for us and for generations to come. This was what drove our founders Hans den Bieman and Joep Kleine Staarman to produce barramundi, and it continues to inspire Barramundi Group today.

Versatile and delicious

Barramundi is a premium white fish with a sweet, buttery taste and delicate texture. Well-loved for its versatility by everyone from home cooks to the most seasoned chefs, barramundi is easy to prepare and perfect for any cuisine, any recipe.

Packed with nutrients

Besides being an excellent lean protein source, barramundi is a great source of Omega-3 fatty acids, which promotes both brain and cardiovascular health.

How we do it

A fish you can feel good about

Farmed barramundi has one of the lowest carbon footprints among all animal proteins. We raise our barramundi sustainably with a focus on the environment and safe nutrition so that we can conserve our marine resources for future generations. Our barramundi are fed a sustainably-sourced, largely plant-based diet, leaving more fish in the sea.

Growing our fish responsibly