Joep is co-founder of Barramundi Asia. He has more than 25 years experience in aquaculture, with extensive knowledge of the Asian Market. He specialises in establishing greenfield farms and expanding them into new markets. He was the MD of Marine Harvest Asia Pacific, where he managed the farms in Japan (yellowtail) and Australia (Barramundi). Under Joep, Marine Harvest Salmon sales reached 60,000 tons per year across Asia. Joep was also the MD of Nutreco Japan, which he built from scratch to become the 3rd largest fish feed player in Japan. Joep is a graduate of Groningen University (BSc) and Wageningen University (MSc) in the Netherlands.