James was appointed Chief Marketing Officer of Barramundi Asia in 2019, having been involved in the inception of Kühlbarra’s branding and marketing as a consultant since 2014.
Prior to joining Barramundi Asia, James held senior management positions in the Commonwealth Capital Group, a Singaporean food conglomerate with retail, manufacturing, and logistics businesses. Concurrently, James was Managing and Creative Director of Spinnaker360, an award-winning, multi-disciplinary branding and design agency he founded in 2007.
James’ early praxis as a marketer and brand engineer spanned the architectural, design and advertising industry. He is a regular guest lecturer at local tertiary design schools and holds a degree in Studio Arts from the Université du Concordia, Montréal.