Charis Chua

Charis is responsible for Barramundi Group’s global sales activities. At Barramundi Group, Charis oversees the company’s global commercial activities, having spearheaded exponential growth in new markets like US, China, Korea etc. She also led the exponential growth of its B2C channel in Singapore and drove digital marketing activities in the region to increase Barramundi Group’s brand awareness.

Charis has more than 12 years of business development and commercial experience and has led and executed many transformation initiatives in companies like Goodpack Limited (a KKR portfolio company) and Lazada (Alibaba Group). She has translated strategic priorities into actionable game plans that have increased the companies’ overall value and profitability.