Charis Chua

Charis is responsible for Barramundi Asia’s global sales activities. With more than 12 years of business development and sales experience across different industries, she has taken on business development roles at both local and regional levels.

At BA, Charis spearheaded the exponential growth of its B2C channel in Singapore and was pivotal in entering and developing new markets for BA in China, Korea and Thailand.

Prior to BA, Charis was involved in many strategic transformation initiatives at companies like Goodpack Limited (a KKR portfolio company), Lazada (Alibaba Group) and Singapore Post Limited. She translated strategic priorities into actionable game plans which increased the overall value and profitability of the companies.